Stephanie Abu-Sbeih, also known as Stephsa, has started her blog in 2012 , so it’s safe to say she belongs to the original blogsquad. Switching from her blog to Instagram early on has enabled her to build a strong community over the years. In addition, she obtained learnings from her studies in communication and fashion, which she applied to building her personal brand online. Stephanie draws inspiration from her Middle Eastern heritage in all she does - varying from content creation, styling, and fashion designers 

Her roots amplify her international allure and globally recognized beauty, though subjects relating to inner beauty and wellbeing hold a close place to her heart as well. Stephanie's unique way of combining these two facets on her platform is her biggest strength, resulting in close brand relations with both Western and Middle Eastern high-end fashion and beauty brands. Stephanie Abu-Sbeih has been signed with Scala Management since 2022.